SWOT

Micro – Industry

NAICS: Obtain industry code.

Previously, SIC codes

NAPCS: Obtain product code.

Demand Factors:

Demographics

Such as…

Disposable Income

What IS it? Why important to YOU?

Substitutes

What and how “dangerous”?

Supply Factors:

Regional or Industry Unemployment

What is it now? What WILL it be?

Wages

Whose? Where?

Government Regulations

Antitrust, Tariffs/Quotas, Minimum Wage Laws, Mandatory Employer-Provided Health Insurance, OSHA, IRS, SEC, CYA

What else?

Determine and Identify Structure of Your Industry

Competitive

What to look for?

Monopolistic Competition

What to look for?

Oliogopolistic

What to look for?

Monopoly or Monopolistic

What to look for?

Macro – Economy

Interest Rates

Which ones?

Inflation Rates

Which ones?

Credit Markets

Which ones?

Consumer Confidence Index (The Conference Board)

What is it? What does it measure?

Political Atmosphere

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